For senior living communities

Help families stay
gently connected.

Residents thrive when they feel remembered. hug.care makes it easy for adult children to send warm, private messages — and to know their loved one opened them.

Family notifiedDad opened it · 8:02am
Still connected

Residents thrive when they feel remembered. But adult children are busy, and guilt fills the gap between visits.

hug.care makes it effortless for families to send a warm, personal message — and to know their loved one received it. A small daily signal that someone is thinking of them, with no work for your staff.

Why it works

Built for connection, not surveillance

Families know when residents open a message

With hug+, the sender sees the moment their loved one opens the message. If it goes unopened within a set window, the family gets a gentle check-in text — a non-intrusive wellness signal, never surveillance.

Nothing for residents to install

Residents receive a simple link by text, Facebook Messenger, or email from a family member. They tap once to open a warm, large-text page. No app, no account, no password — if they can open a text, they can open a hug.

Regular check-ins reduce isolation

Families can schedule warm messages — daily, weekly, any rhythm. A resident who hears "thinking of you" every morning feels seen. That matters for wellbeing, and it lightens the load on your staff.

Private and respectful, never "processed"

Messages are personal and private — not posted to any social platform. No ads, no clutter, no data resale. Residents feel respected and remembered, not monitored or profiled.

How it works for your residents' families

Four simple steps. Nothing for your team to manage, and nothing for residents to install.

Step 1
A family member opens hug.care
They choose "parents" or "grandparents," add a personal touch, and a warm message is written for their loved one in about 30 seconds.
Step 2
It's sent as a private link
Via a text, Facebook Messenger, or email — however the family already reaches the resident. Nothing new for anyone to learn.
Step 3
The resident opens a beautiful page
No account, no app — just a warm, large-text message from someone who loves them.
Step 4 · the wellness signal
The family knows it landed
With hug+, the family sees the moment it's opened. If it isn't, a quiet check-in lets them know all is well — without anyone having to chase.
My father moved into assisted living last year and I felt guilty not being there every day. Now I send him a hug every morning and I see when he opens it — usually by 8am. It's become the most important notification on my phone.
Adult daughter of a resident

Bring hug.care to your residents' families.

Offer hug.care as an amenity — your center's name on every message families send, at no cost to your center. Families use it free, or upgrade to hug+ for $6.99 a month. Piloting with us? We'll comp hug+ free for your families for 30 days while you try it. No contract, no minimum.

Free for your center to offer 30 days of hug+ free for families Your center's name on every hug No contract, no minimum
Partner with us

What partners ask

Q. Do residents need a smartphone?
They need to be able to open a link — via text, Facebook Messenger, or email. A basic smartphone or tablet is enough, and the message page is simple and large-text friendly.
Q. Is this a monitoring tool?
No. hug.care is a connection tool. A family only learns whether their loved one opened a message they sent — nothing more. Residents are never tracked, monitored, or profiled.
Q. What does it cost our center?
Nothing. Offering hug.care is free — you recommend it to families, and we add your center's name to the hugs they send. No fee, no contract, no minimum.
Q. What does it cost families?
Three hugs a month are free for everyone. hug+ — with read receipts and scheduling — is $6.99/month or $69.99/year, paid by the family. If you pilot with us, we'll comp hug+ free for your families for 30 days while you try it.
Q. Is there a minimum commitment?
None. No contract, no minimum, no ongoing obligation. Pilot it with a few families and continue only if it's valuable.

Families want to show up.
Help them do it.

A simple, warm way to help families show up — free to pilot, easy to use, and meaningful to receive. Let's set it up together.

Get in touch about partnering →
Or try it yourself first →